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About us

145 years of tradition – combined with innovation and entrepreneurship

Mann im Anzug mit Brille lehnt an einer Ziegelmauer.

Your partner for innovative food and beverages

We are a global player in the distribution and production world of sustainable raw materials and have been trading as a family business for more than a century with tea, coffee, and cocoa. We combine our wealth of experience with the constantly changing needs of our consumers. This ensures that we design and offer tailor-made product solutions that convince consumers through healthy ingredients and fair treatment of our environment and our producers.

Our history

Backstein-Gebäude mit grünem Dach entlang eines Kanals, grauer Himmel.

The name Ellerbrock stands for 145 years of pioneering spirit and tea history.

Our history

Schwarz-weißes Porträt eines Mannes mit Bart, darüber steht 1879.

Johann Carl Ellerbrock

With the entry into the family business, an extraordinarily successful history of Hanseatic tea trading begins

Porträt eines Mannes mit Brille, grauem Haar. Oben steht 1996.

Lars Frederik Ellerbrock

LIFEBRANDS Natural Food GmbH was founded in 1996 by Lars Frederik Ellerbrock. Today, more than 500 customers in 35 countries are supplied with over 800 products.

"The highest goal is to be a strong strategic as well as creative partner for partners and customers as a company. Together we therefore develop individual products that capture trends and excite the market."

Lars F. Ellerbrock

Represented worldwide

Our locations in Europe, North America, and Asia-Pacific.

Hamburg, Germany

Central Europe

Our headquarters in Hamburg manage continental Europe, Asia, and Africa. This is also where our Tea & Coffee Lounges are located, where we develop and taste new products together with customers.

Email: info@lifebrands.de

Vejle, Denmark

Nordics

Our location in Denmark is responsible for our customers in the Scandinavian market. Production of our Healthy Snack products also takes place here.

Email: info-dk@lifebrands.dk

Nashville, USA

North America

Our office in Nashville focuses on our brand Revolution Tea, private label customers, and is responsible for brand management and sales – Canada, Central and South America are also supported from here.

Email: info@lifebrands.us

Sydney, Australia

Asia-Pacific

Our office in Sydney focuses on our innovative Ready2Drink solutions and is responsible for brand management and sales – New Zealand and Indonesia are also supported from here.

Email: info@lifebrands.au

Unsere Zertifikate

Unsere Leistungen

Private label

You want to build your own brand – we provide the recipe

From the first vision to the finished product, we accompany you in the development of your individual product line. Whether organic tea, specialty coffee or modern latte instant mixes, we create brands with contemporary recipes using the latest food technologies and consumer needs.

Request private label

Our brands

We offer a portfolio of our own brands in our core disciplines of coffee, tea, instant products, and healthy snacks.

Strategically positioned for different target groups and price segments. Our brands are developed for retail, hospitality, and gastronomy, delivering strong rotations. Each line follows a clear brand core with high quality standards.

Request private labels

Industrial brands

Do you want to expand your distribution in Europe, the USA or Oceania?

Lifebrands has a strong network of customers in retail and gastronomy. Our customers include the heavyweights in the industry.

With our efficient logistics and distribution, we reliably bring your products to the point of sale.

Request distribution

We create brands & products for the leading retailers, operators, and distributors of the world.

365 life

Eigenmarke

Bestselling products for every day and every mood. A diverse range of tea, coffee, and instant products developed for entry-level prices. Most products are certified with the RFA sustainability lab...

About the brand

Excellence in conception, production, and distribution.

Whether our brands, private label, or distribution brands. We find the perfect solution for all our customers.

To all references

Our team

Team Hamburg Team Nordics Team North America Team Asia-Pacific

Hamburg