LIFEBRANDS develops and produces food brands in the segments of coffee, tea, and cocoa. Since 2023, LIFEBRANDS has also been offering healthy snack products for toddlers and adults. Customers include food retailers, traders, and the gastronomy/hotel industry.

LIFEBRANDS was founded in 1996 by Lars Frederik Ellerbrock and positions itself as a Hanseatic family business with values centered around sustainability and social responsibility.

The company delivers to over 35 countries worldwide and supplies products daily to over 500 customers.   

The headquarters in Hamburg is responsible for sales in continental Europe, Asia, and the Middle East. Scandinavia is managed from the office in Vejle, Denmark. The office in Nashville, USA, manages the Americas region. Asia/Pacific is managed from the office in Sydney.

LIFEBRANDS Natural Food GmbH, Gaußstraße 120–122, 22765 Hamburg, Tel. +49 40 18 05 28 00, info@lifebrands.de

1. The development and production of customer brands
2. The distribution of own brands in the retail and gastronomy segments
3. The distribution of industrial brands

Retailers, operators, and distributors – from entry-level to premium, scalable from Europe-wide to worldwide.

Over the past 30 years, LIFEBRANDS has been able to build long-term customer connections as well as supplier relationships. These include well-known retailers, operators, and distributors such as Migros Switzerland, Rema 1000, 7-Eleven, BP, Albert Heijn in the Netherlands, as well as partners like the German Service-Bund, Lekkerland, and many more.

For many years, LIFEBRANDS has been the exclusive retail distributor of Yogi Tea in Switzerland. Together with brands like ItoEn and DaVinci, LIFEBRANDS works to increase distribution within Europe.

In 6 steps: 1) Target group & channel/competition analysis, 2) assortment development (flavor, dosage, certificates), 3) format & materials/branding, 4) lead times & logistics/MOQs, 5) calculation & payment terms, 6) marketing/launch.

For example, pyramid bags, double chamber, loose goods, sticks, capsules as well as coffee (beans/ground), latte/instant mixes, and healthy snack items.

Yes – certification requirements are coordinated per market and integrated into the process. Otherwise, you can find our certificates on the website.

Among others, JUST T (premium organic tea), FERNWEH HEIMWEH (travel tea), 365 life (entry-level), Revolution Tea (premium/OOH & retail).

We expand the distribution of brands such as Yogi Tea, ITO EN, Da Vinci Gourmet in Europe/North America including warehousing & POS distribution.

Yes, we deliver across Europe and worldwide through our logistics network.

Yes: The minimum order value in the delivery business is net 500 € per delivery.

We deliver from a minimum order value of EUR 250 per shipment. Freight costs within Germany are covered from EUR 500.

Among others, ClimatePartner-certified company, IFS Broker; also raw materials/packaging with e.g. Rainforest Alliance, EU organic, FSC (depending on the product line).

Responsible enjoyment: healthy ingredients, fair treatment of the environment & producers, transparent climate and sustainability projects (e.g. ClimatePartner, WeForest, plasticbank).

For B2B transactions (entrepreneurs within the meaning of § 14 BGB as well as legal entities/public special assets).

All documents are linked in the footer: Terms & Conditions & Customer Information, Privacy Policy, Imprint.

Yes – current jobs/spontaneous applications on the career page. Or on our JOIN page: https://join.com/companies/lifebrands. Otherwise, feel free to write to us at jobs@lifebrands.de

The fastest way is via the contact form or "Arrange a conversation" or here.