Tailored solution
Private label development
You want to build your own brand – we provide the recipe.
From the first vision to the finished product, we accompany you in the development of your individual product line. Whether organic tea, specialty coffee or modern latte instant mixes, we create brands with contemporary recipes using the latest food technologies and consumer needs.
The new tea brand from Ankerkraut: high-quality tinplate cans paired with innovative, high-quality tea blends – stylishly united.
About the brandExcellence in conception, production, and distribution
Unsere Leistungen im Private Label Prozess
1. Target group & channels, competitor analysis
Strategy
We define your core target group and sales channels (retail, HoReCa, travel, e-com) and benchmark competitors in order to clearly derive price, positioning and USP.
2. Taste, dosage, and certification
Assortment development
Together we develop flavor profiles and the optimal dosage per cup/serving and clarify required certifications (e.g. organic, fair trade, rainforest, halal/kosher) for each market.
3. Format options & materials
Branding & packaging
We select the appropriate product format (e.g. pyramid bag, double chamber, loose, sticks, capsules, bean/ground) as well as packaging and materials with the right barrier protection - sustainable if desired.
4. Delivery times, storage, ordering processes
Logistics
You receive clear lead times for samples/production, information on best-before dates and storage conditions as well as a lean ordering process including MOQs, logistics and Incoterms.
5. Calculation, order quantities & payment terms
Terms
Transparent calculation (raw materials, packaging, wages, certifications, logistics) with price scales based on order quantity as well as coordinated payment terms and currencies.
6. Marketing planning, trade fair marketing, online marketing
Marketing
We create a launch and activation plan with POS material, renderings/mockups, trade fair appearances and digital assets—including KPIs to measure success.
Would you like to develop your own brand?
We develop and produce your own brand worldwide.
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More private label projects
A new world of tea that embodies excellence and high quality: curated from exquisite leaves, precisely composed and crafted according to the highest quality standards.
About the brand
For the Swiss retailer Migros, we developed a range of cold brew tea bags that can be easily brewed with cold water – refreshing, uncomplicated, everywhere.
About the brand
Sourcer - the private label umbrella brand of the Service-Bund Deutschland - one of the largest food retailer associations in the German and Austrian catering industry.
About the brandThe new tea brand from Ankerkraut: high-quality tinplate cans paired with innovative, high-quality tea blends – stylishly united.
About the brandYour contact for private label:
Song Li (Head of Business Development)
